The Scotch Whisky Association (SWA) is a trade organization representing the Scotch whisky industry. It promotes, protects, and represents the interests of the industry globally, focusing on quality standards, legal protection, and responsible drinking practices[1][3]. The SWA's target audience includes distillers, blenders, and governments worldwide. Its unique selling proposition is safeguarding the integrity and global reputation of Scotch whisky through robust legal standards and advocacy[4][5]. Services include lobbying for favorable trade policies, protecting against fraud, and promoting sustainable business environments[3][5].