Scotiabank is a Canadian multinational banking and financial services company offering personal and commercial banking, wealth management, corporate and investment banking, and capital markets. It serves over 25 million customers globally, focusing on Latin America, the Caribbean, and Asia. Scotiabank's unique selling proposition is its extensive international presence, billing itself as "Canada's most international bank." Its target audience includes individuals, businesses, and institutional investors. The bank emphasizes sustainable growth and community involvement, positioning itself as a trusted financial partner for diverse client needs.