The Scotland Malawi Partnership is a non-profit organization that coordinates and supports civic links between Scotland and Malawi. It offers services such as networking opportunities, forums, and project support to foster sustainable development in Malawi. The target audience includes Scottish individuals and organizations with interests in Malawi. The unique selling proposition is its ability to facilitate informed and effective partnerships between the two nations, promoting mutual benefit and sustainable projects. It operates independently but collaborates closely with governments and other stakeholders[1][4][5].