Scottish Enterprise is Scotland's national economic development agency, supporting businesses to innovate and scale. It offers services like funding, business development advice, innovation support, and export guidance. The target audience includes ambitious businesses seeking growth and international expansion. The unique selling proposition is its ability to leverage global networks and expertise to attract investment and drive economic transformation in Scotland, focusing on areas like energy transition, innovation scaling, and capital investment. This approach helps create high-value jobs and boosts productivity, aligning with Scotland's economic ambitions[1][3][4].