Scottish Fair Trade aims to make Scotland a global leader in challenging poverty by promoting fairness in international trade. It works to maintain Scotland's Fair Trade Nation status and integrate Fair Trade principles into government and business practices. The organization supports disadvantaged producers, promotes sustainable development, and raises awareness about Fair Trade benefits. Their target audience includes communities, activists, and businesses in Scotland. The unique selling proposition is their commitment to embedding Fair Trade values across Scottish society, enhancing the lives of producers and consumers alike[1][2][3].