The Scottish Motor Trade Association Ltd (SMTA) is Scotland's largest motor trade body, formed in 1903 to "encourage, promote and protect" its members' interests. It supports over 1,300 members, delivering most of Scotland's new and used vehicles[2]. SMTA offers support services and conciliation to ensure customer protection[2]. Its target audience includes motor trade businesses, from large groups to small operations[2]. The unique selling proposition is its member-driven approach, providing a professional and trustworthy environment for both members and consumers[3]. Members adhere to a Code of Conduct, enhancing customer trust[3].