Scotwest Credit Union is a member-owned financial cooperative providing ethical, competitive, and fair financial services. It offers loans, mortgages, and savings accounts to individuals living or working in the West of Scotland, Stirling, Falkirk, Clackmannanshire, Perth & Kinross, Dumfries & Galloway, or the Scottish Highlands. The target audience includes residents and workers in these regions. The unique selling proposition is its focus on financial inclusion, community support, and member ownership, offering a democratic and locally focused alternative to traditional banks. Scotwest aims to enhance financial stability and well-being for its members[1][2][3].