Seddons refers to two distinct entities: 1. Seddon Group Ltd.: A UK-based construction company offering new build, refurbishment, and maintenance services across private, commercial, industrial, and government sectors. Their unique selling proposition (USP) is their commitment to trust and long-term relationships, built over 125 years of family management[1][3]. 2. Seddons Law LLP: A London-based law firm providing comprehensive legal services. Their USP is being a recognized body authorized for all legal services, ensuring customer protection and compliance with Solicitors Regulation Authority rules[2]. Target audiences vary by entity: construction clients for Seddon Group and legal clients for Seddons Law.