SEFCU, now rebranded as Broadview Federal Credit Union, is a banking and financial services company based in Albany, New York. It offers personal banking, business banking, insurance, investments, and wealth management services. The target audience includes individuals and businesses in the Capital Region, Binghamton, Syracuse, and Buffalo. The unique selling proposition is its "people helping people" philosophy, focusing on community support and member service. Broadview is among the largest credit unions in New York, with over $8 billion in assets and more than 500,000 members, providing a wide range of financial services with a strong community focus[1][2][3].