Selectpath Benefits & Financial Inc. offers comprehensive financial services, including Benefits & Pension, Financial Planning, Commercial Insurance, HRIS & Payroll, and Human Resources Management. Their target audience includes individuals and organizations seeking customized financial solutions. The company's unique selling proposition is its GPS (Guided Professional Solution) approach, which provides a hands-on, integrated method to manage clients' short and long-term goals by educating, facilitating, mitigating risks, and advocating for them. This approach emphasizes personalized service and community involvement, setting them apart in the industry[1][3][5].