Selfwealth is an Australian-owned online trading platform offering low-cost, flat-fee brokerage services. Founded in 2012, it allows trading on the ASX, US exchanges (Nasdaq and NYSE), and Hong Kong Stock Exchange (HKEX)[1][3]. The platform provides a user-friendly interface for both individual investors and financial advisors, with CHESS-sponsored investing ensuring full ownership of Australian investments[3]. Its unique selling proposition is competitive flat-fee brokerage of $9.50 per trade for Australian and US markets[3]. The target audience includes everyday Australians and financial professionals seeking cost-effective investment solutions[1][2].