Sella Group is a leading Italian banking group, operating in commercial, retail, private, and corporate banking. They offer services in wealth management, payment systems, and open banking. Their target audience includes individuals, businesses, and institutions. The group fosters innovation through its Sellalab and Fintech District initiatives. Their unique selling proposition (USP) lies in their commitment to sustainable growth and open innovation, providing cutting-edge financial solutions and supporting entrepreneurship. They are known for pioneering digital banking services and fostering partnerships with fintech companies[2][3].