Seopa Ltd, founded in 2003 by Greg Wilson, is a leading UK-based insurance comparison technology company. It operates through brands like Quotezone.co.uk and CompareNI.com, offering comparisons for car, van, bike, home, and other insurance types. Seopa targets consumers in the UK and Northern Ireland, focusing on online marketing strategies rather than TV advertising. Their unique selling proposition lies in their proprietary comparison technology and organic growth strategy, allowing them to reach a distinct customer base through SEO and online partnerships. This approach enables efficient and cost-effective insurance comparisons for users.