Service 1 Federal Credit Union is a not-for-profit financial cooperative offering a range of services including savings, checking, loans, and financial counseling. Their services include online banking, mobile check deposit, bill pay, and loan applications[1][3]. The target audience includes select employee groups and communities in Michigan, Alabama, and Missouri[2]. The unique selling proposition is a member-driven approach, providing better rates and fewer fees by returning profits to members, along with a strong community focus[2].