Servus Credit Union is a member-owned, community-based financial institution in Alberta, Canada. It offers a comprehensive range of financial services including loans, deposits, investments, and insurance[1][4]. Servus serves approximately 380,000 members across Alberta[3]. The target audience is Albertans seeking community-focused banking. The unique selling proposition is its Profit Share program, which distributes profits to members, and its commitment to community involvement[1][4]. Servus emphasizes reimagining financial fitness and providing personalized services, distinguishing it from traditional banks[4].