Setel is Malaysia's first e-wallet specializing in petrol purchases at PETRONAS stations. It offers a range of services including fuel payments, EV charging, parking, vehicle insurance, and road tax renewal. Setel's target audience is motorists seeking convenience and efficiency in their vehicle-related transactions. The unique selling proposition is its seamless, cardless, and cashless payment experience, allowing users to manage various vehicle needs from a single app. This integration of multiple services enhances user convenience and reduces friction at petrol stations.