Shakepay is a Canadian fintech company based in Montreal, founded in 2015. It offers a platform for Canadians to buy, sell, and earn Bitcoin, allowing users to send money and own cryptocurrencies commission-free[1][2][4]. Shakepay's services include secure offline storage and insurance for digital assets[4]. The target audience is primarily Canadian individuals interested in cryptocurrency. The unique selling proposition is its focus on ease of use and commission-free transactions, aiming to accelerate Bitcoin adoption and provide financial freedom[1][4].