Shared Interest Society Ltd is a UK-based fair trade financial co-operative established in 1990. It provides credit and financial services to fair trade producers, retailers, importers, and exporters worldwide. The company supports organizations certified by Fairtrade International and the World Fair Trade Organization. Its target audience includes small-scale producers and fair trade organizations. The unique selling proposition is offering unsecured finance to support fair trade practices, enabling producers to access markets on equitable terms. Shared Interest also offers training through its charitable subsidiary, the Shared Interest Foundation[1][5].