Sheffield Mutual Friendly Society Limited is a financial mutual organization established in 1892. It offers a range of financial products, including tax-free savings, ISAs, investments, children's savings, and life insurance[1][3]. The company is owned by its members, distributing surplus profits to provide competitive returns and high-quality service[1]. Its target audience includes individuals and families seeking ethical financial services. The unique selling proposition is its member-owned structure, focusing on ethical practices and personalized service, providing a friendly alternative to traditional banks and building societies[1][3].