Shire Leasing PLC provides equipment financing solutions for businesses, allowing them to rent or purchase equipment across various industries like IT, security, and telecommunications. Their services include instant finance decisions, online documentation, and a bespoke online payment option called Click2Finance. The target audience is primarily UK SMEs. Their unique selling proposition (USP) is their innovative, technology-led approach combined with a commitment to customer service and sustainability, as evidenced by their numerous industry awards and support from the British Business Bank. This approach enables them to offer flexible funding solutions efficiently.