Shop Direct, now known as The Very Group, is a UK-based multi-brand online retailer and financial services provider. It operates digital department stores like Very.co.uk, Littlewoods.com, and Very Exclusive, offering a wide range of products including clothing, electronics, and home goods. The company provides flexible payment options through its financial services arm. Its target audience is primarily online shoppers seeking convenience and affordability. The unique selling proposition is its integrated retail and fintech model, allowing customers to spread costs using credit, making it a leader in digital retail and financial services in the UK[1][3].