Simpego Versicherungen AG is a Swiss online insurance company founded in 2016, specializing in car insurance. It offers liability and casco insurance with flexible deductibles and no premium increase after claims. Simpego uses AI and machine learning for dynamic pricing and has adopted telematics solutions to enhance customer experience. The target audience is tech-savvy individuals seeking personalized insurance services. The unique selling proposition is its fully digital approach combined with advanced data-driven pricing and telematics integration, providing personalized insurance experiences without traditional agency costs.