Simpson Grierson is a leading New Zealand commercial law firm offering a wide range of services including banking and finance, corporate law, employment, intellectual property, and public law. They serve multinational firms, government departments, and local authorities. Their unique selling proposition is their extensive expertise in public sector law and their role as New Zealand's sole member of Lex Mundi, providing international connections. They emphasize specialist advice across all commercial areas, ensuring clients receive tailored guidance from experts in each field. Their target audience includes both private and public sector entities seeking comprehensive legal solutions.