The Singapore Furniture Industries Council (SFIC) is the official representative body for Singapore's furniture industry, established in 1981. It represents 95% of established furniture manufacturers and offers services like business matching, training through SFIC Institute, and organizing events like SingaPlural. SFIC's target audience includes furniture manufacturers, retailers, and designers. Its unique selling proposition is its comprehensive support for industry growth, focusing on internationalization, design development, and sustainability, while fostering a skilled workforce through reskilling programs. This positions SFIC as a central hub for industry development and innovation in Singapore.