SiteMinder is a technology company providing an e-commerce platform for hotels to manage bookings and revenue. Their services include a hotel channel manager and booking engine, integrating with over 230 property management systems and 350 third-party platforms like online travel agencies[3][5]. The target audience is hotel operators worldwide, with over 35,000 customers[3]. The unique selling proposition is their ability to unlock full revenue potential for hotels through comprehensive distribution and management solutions[1][4]. This empowers hotels to maximize direct bookings and revenue across multiple channels.