Skandia is a Swedish financial services corporation offering insurance, banking, and asset management services. It focuses on long-term savings and security, particularly in pensions and health insurance. Skandia manages over SEK 600 billion and serves over two million customers, providing comprehensive financial solutions including mortgage loans and savings options. Their unique selling proposition is simplifying savings through personalized advice, aiming to build a secure financial future while promoting societal well-being. The target audience includes individuals and businesses seeking reliable financial services in the Nordic region and beyond[1][5].