Skipton Building Society, established in 1853, is a UK-based financial institution offering services like mortgages, savings, and financial advice. It operates over 100 branches and is the UK's 4th largest building society, serving over a million members[1][3]. The society is member-owned, focusing on providing value to its members[5]. Its unique selling proposition is its commitment to member benefits and community involvement, without shareholder pressures[5]. The target audience includes individuals seeking financial security and homeownership. Skipton also supports STEM initiatives and promotes diversity[3].