SKY Holding is a diversified group with eight business lines, including finance, leasing, insurance, and automotive services[5]. They aim to differentiate themselves through unique features in their services[2]. The company targets a broad audience with a focus on providing fit-to-purpose solutions, leveraging economies of scale[2]. Their unique selling proposition is offering a wide range of services under one umbrella, allowing them to cater to diverse customer needs efficiently. This approach helps them stand out in the market by providing comprehensive solutions across multiple sectors.