Skyward Credit Union is a not-for-profit financial institution serving members primarily from the aviation industry and related groups. They offer services like savings, checking, loans, and credit cards, focusing on financial wellness and community support[2][3]. Their target audience includes employees of Textron and select employee groups, along with their families[2]. The unique selling proposition is their member-centric approach, returning profits to members through better rates and lower fees, and a strong community involvement[2][3].