Smart Data Foundry is a subsidiary of the University of Edinburgh, focusing on unlocking the power of financial data to drive social change. They forge partnerships with financial institutions to enable secure data sharing, aiming to reduce poverty and inequality. Their services include data analysis and research collaboration. The target audience includes academics, government organizations, and third-sector entities. The unique selling proposition is their ability to facilitate trusted data partnerships between public and private sectors, leveraging advanced methodologies to build a more equitable society[1][3].