Smartgroup Corporation Limited is an Australian public company specializing in outsourced employee benefits and administration services. They offer salary packaging, novated leasing, fleet management, and payroll administration. Their services are tailored for industries like health, not-for-profit, and government sectors[1][3][5]. Their unique selling proposition is a customer-centric approach, using sector-specific providers and industry-leading technology to simplify employee management services[2][3]. This focus on innovation and customer satisfaction sets them apart in the market. Their target audience includes large employers across Australia seeking streamlined employee benefits solutions[2][4].