SMEDA (Small and Medium Enterprises Development Authority) is an autonomous institution under Pakistan's Ministry of Industries and Production, established in October 1998. It formulates policies and advises the government on SME growth, offering business development services, sector studies, and training programs. SMEDA targets small and medium enterprises, providing free and subsidized services. Its unique selling proposition is its role as a policy-advisory body and facilitator for SME development, addressing specific challenges faced by SMEs in Pakistan, such as financing and technology gaps[1][2][5].