The Smith School of Business at Queen's University offers a range of business programs, including undergraduate and graduate degrees, executive education, and professional development courses. Their services cater to students and professionals seeking business education and career advancement. The target audience includes aspiring business leaders and entrepreneurs. The unique selling proposition is its comprehensive curriculum, strong industry connections, and global partnerships, such as the Smith-Peking Double Degree and Executive MBA Americas with Cornell University. This combination provides students with a competitive edge in the global business landscape[1][2][5].