The SMSF Association is a professional body representing Australia's self-managed super fund (SMSF) sector. It aims to enhance the professionalism, integrity, and sustainability of SMSFs, enabling Australians to control their financial well-being. The association offers education, advocacy, and accreditation programs for SMSF advisors and auditors. Its target audience includes SMSF trustees, advisors, and auditors. The unique selling proposition is its role as the peak body for SMSF professionals, providing authoritative guidance and support to ensure high standards in the SMSF sector[1][3][4].