Sniip is a Brisbane-based bill payment platform founded in 2013. It offers a mobile app allowing users to pay bills using various payment methods, including credit cards, bank accounts, and digital wallets. Sniip's services enable users to earn full reward points on payments, even with billers that don't typically accept credit cards. The target audience includes individuals and businesses seeking convenience in bill payments. The unique selling proposition is its ability to empower users with flexibility and rewards, making bill payments more personalized and rewarding[1][2][3].