SNS Bank, now operating under De Volksbank, is a Dutch retail bank offering financial services to individuals and companies. It provides banking through its own stores, internet, and telephone. SNS Bank focuses on understanding customers' needs, emphasizing personal service and financial planning. Its target audience includes both personal and corporate clients. The unique selling proposition is its customer-centric approach, prioritizing understanding and supporting individuals beyond just financial transactions. Services include account management, loans, and investment options, all designed to help customers achieve their financial goals[1][2][3].