The Social Responsibility Forum (SRF) at SBM, NMIMS Mumbai, is a student body established in 2003. It aims to promote social sensitivity among MBA students by engaging them in civic activities and social consultancy projects[1][2]. SRF organizes events like WEvolve, SRF Week, and distribution drives to create awareness and contribute to society[3]. Their target audience includes MBA students and the broader community. The unique selling proposition is combining social service with engaging events to motivate participation and foster empathy among future leaders[3]. Services include social initiatives, awareness campaigns, and community engagement projects.