The Social Security Organization (SSO) of Iran provides social insurance services to wage-earners, salaried workers, and voluntary coverage for self-employed individuals. Services include retirement, disability, death, unemployment, health care, and maternity benefits[1][3]. The target audience is primarily employed and self-employed individuals in Iran. The unique selling proposition (USP) is its comprehensive coverage and mandatory participation for employees, ensuring widespread social protection across the country[1][3]. The SSO operates under the Ministry of Cooperatives, Labour, and Social Welfare, offering a broad range of social security benefits to its members[1][3].