The Social Workers Union (SWU) is a UK trade union dedicated to social work professionals. It offers representation in employment hearings, advice, and advocacy services, leveraging qualified social workers as officers. SWU collaborates with the British Association of Social Workers (BASW) to provide comprehensive support. Their target audience includes all social workers in the UK. The unique selling proposition is the exclusive representation by social work professionals, ensuring understanding of the profession's complexities. SWU provides training opportunities through the General Federation of Trade Unions and various member benefits like legal discounts and financial consultations[1][2][3].