Softcat is a leading IT infrastructure solutions provider specializing in designing, procuring, implementing, and managing digital infrastructure. They offer services in hybrid infrastructure, cybersecurity, cloud solutions, software licensing, and IT asset management. Their target audience includes businesses seeking comprehensive IT solutions. Softcat's unique selling proposition lies in its global partner network and customer-centric approach, combining local expertise with a wide range of global IT suppliers to deliver tailored solutions. This approach enables them to provide personalized support and innovative technology solutions to their clients.