Sogedent Assurances Inc. specializes in providing insurance services tailored to dental professionals. They offer a range of insurance products, including life insurance, disability income protection, and critical illness coverage, as well as property insurance[1]. Their primary target audience is approximately 3,500 dentists across Quebec, offering collective insurance programs that cater to the unique needs of dental practitioners[5]. The unique selling proposition (USP) of Sogedent Assurances is its specialized focus on the dental industry, providing tailored insurance solutions that address the specific risks and needs of dental professionals.