Solar Sverige AB is part of the Solar Group, a leading sourcing and services company in Northern Europe. They specialize in electrical, heating, plumbing, and ventilation technologies, offering a wide range of products and customized solutions. Their services include marketing, technical support, and distribution from 48 branches across Sweden. The target audience is primarily professionals and businesses in the construction and installation sectors. The unique selling proposition is their ability to provide tailored solutions by combining warehouse and distribution strengths with technical and marketing expertise, emphasizing customer satisfaction through their "power of yes" approach[1][3].