SONAE is a multinational business group headquartered in Maia, Portugal, operating in 90 countries across various sectors including retail, financial services, technology, real estate, media, and telecommunications[2][3]. They offer services through brands like Continente (retail), Worten (electronics), Zeitreel (fashion), and NOS (telecommunications)[2]. Their target audience spans consumers and businesses globally. SONAE's unique selling proposition lies in its diversified portfolio and innovative approach, leveraging technology to enhance retail and customer experiences[3][4]. This positions them as a leader in creating lasting positive impacts on communities and the environment[1][3].