Sonhagro is the first rural credit franchise in Brazil, operating in 23 states with 3 owned and 77 franchised units. They provide comprehensive credit solutions for rural producers, simplifying bureaucratic processes and managing negotiations with financial institutions. Their services include project viability studies and personalized credit access solutions. The target audience is rural producers seeking efficient financial services. Sonhagro's unique selling proposition is offering conflict-free, transparent, and personalized credit solutions, making it accessible for producers to achieve their goals through a network of trained professionals.