The Southern United States Trade Association (SUSTA) is a non-profit organization that assists small U.S. companies in the southern states and Puerto Rico in exporting high-value food and agricultural products globally. SUSTA offers services like trade missions, market research, and promotional activities through the Market Access Program (MAP), which reimburses up to 50% of international marketing expenses. Their target audience includes small businesses in the agricultural sector. The unique selling proposition is providing customized export assistance and financial support to help businesses expand into foreign markets. SUSTA is funded by the USDA and member states.