SPLICE Software is a customer communications company founded in 2006, based in Calgary, Alberta. It provides automated communication workflows using voice messaging, text, and email to enhance customer engagement for industries like retail, insurance, finance, and healthcare[1][3]. Their services focus on creating personalized communication strategies to improve customer experience and business outcomes[1]. The unique selling proposition (USP) is leveraging data-driven communications to ensure customers receive relevant information based on their preferences, fostering a more personalized and engaging experience[1]. Their target audience includes businesses seeking to optimize customer interactions and loyalty.