Sports Medicine Australia (SMA) is the peak national body for sports medicine and sports science in Australia. It offers nationally recognized training courses, conferences, and resources like the Journal of Science and Medicine in Sport. SMA's target audience includes health professionals, sports trainers, and community members. Their unique selling proposition (USP) is providing multidisciplinary expertise to enhance health outcomes through safe participation in sports and physical activities, fostering a culture of collaboration and excellence[1][3][5].