Spot Pet Insurance offers customizable pet insurance plans for dogs and cats, providing coverage for accidents, illnesses, and optional wellness care. Their services include up to 90% reimbursement on vet bills, a 24/7 telehealth helpline, and flexible plan options. The target audience is pet owners seeking financial protection for their pets' health. The unique selling proposition is their digital-first approach, allowing easy claim submissions and fast reimbursements, along with the freedom to visit any licensed vet in the U.S. or Canada[1][2][3].