SRM (Strategic Resource Management) is an independent advisory firm primarily serving financial institutions across North America and Europe. They specialize in negotiating vendor contracts, payments strategy, digital transformation, core processing, and operational efficiency. SRM helps clients unlock cost savings and identify growth opportunities, adding over $5 billion in value to their bottom line. Their target audience includes large, regional, and community banks and credit unions. The unique selling proposition is their ability to provide impartial, expert advice using proprietary benchmarking data to enhance client operations and profitability.