SSRS is a full-service market and survey research firm offering services like the Omnibus Survey, Probability Panel, and custom research programs. They specialize in public opinion, healthcare, sports, and consumer trends research. Their target audience includes businesses, healthcare providers, and policymakers. SSRS's unique selling proposition is its methodologically rigorous approach, sophisticated sample designs, and commitment to representing under-represented voices in research. Their focus on reliability and trustworthiness in data collection sets them apart[1][3][4].